Prof. Marco Palma Phd.

Associate Professor, Department of Agricultural Economics,
Texas A&M University

Highlights

 

  • Enabling integration and synchronization of multiple sensors, not previously possible.
  • Allowing researchers with different backgrounds to easily use biometric data
  • Enabling advanced research protocols
  • Making more research in a shorter period of time possible
  • Support and knowledge of iMotions helping to get started

Challenges

Dr. Marco Palma’s research field is agricultural economics with his biggest interest lying in food economics. He mainly focuses on the intersection of flavor, food production, nutrition and health, as well as the different behavioral processes that human beings are using for decision-making.

When Dr. Palma first got the idea of using biometric data to investigate his research queries, he needed a solution that was easy to use and could combine different sensor output in one simplified platform. He used eye tracking and EEG in previous research, but the time and financial effort to bring the sensors together categorized the method as a non-starter. Since he has an economic background rather than a neuroscientific one, integration and synchronization of the sensor data would have been a too big hassle. His research questions and innovative ideas were very limited and had serious barriers to bringing them to a reality.

Benefits

Dr. Marco Palma, as an economist, has had the opportunity to explore a whole new field and work with biometric data even though his expertise is not in biometrics. Training sessions and support in data collection & analysis brought him up to speed as well with usable metrics in human behavior. In turn, the software offers a quick turn around time after data collection has completed. “When we started, it seemed to be a very difficult road ahead, but with iMotions’ support we understood how to use the technology and make better use of the hardware. The software facilitates the integration of all the hardware with the ability to put them together into a single space. We can now conduct a lot more research in a shorter period of time and only the sky’s the limit for our innovativeness. We needed a solution that collects as much valid data as possible and is as cost and time efficient as possible. We definitely found this in iMotions,” says Marco Palma, Associate Professor at Texas A&M University. “We’ve erased the gap in technology in our innovative experiments, and that has enabled us to see a bright future of executing new study ideas quicker than ever before.”

Solution

Dr. Palma started began his search evaluating different tools, but ended up picking iMotions as it was the only complete solution on the market offering exactly what he needed. iMotions and its ease of data collection from multiple sensors and frictionless synchronization enabled Dr. Palma to conduct research that he would have otherwise not been able to do. With iMotions, he is able to effortlessly integrate eye tracking, GSR, EEG, facial expression analysis and ECG within one single software platform. Even the lack of staff with neuroscientific background does not pose a problem for Dr. Palma since the ease of use of the software, solid training, and the support of the team could bring him up to speed in no time. Stricter experimental budgets dictate a principle of quality data collection as it is not feasible to accumulate losses due to data loss, participant deception or experimental setup errors. iMotions provides a stable and reliable solution for situations calling for high quality data collection and making the most out of a research budget.

Testimonial:

When we started with our research, it seemed like a difficult way ahead, but with iMotions’ software facilitating the integration of all the hardware it became much easier. We can now conduct a lot more research in a shorter period of time and only the sky’s the limit for our innovativeness. We needed a solution that collects as much valid data as possible and is as cost and time efficient as possible. We definitely found this in iMotions.”
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