Scott Greenwald

PhD Candidate at MIT Media Lab

Scott Greenwald


  • Obtain objective data and measurements for their studies
  • Synchronize different sensors in an easy way to save time and resources
  • Allowing to see the whole picture in one unified solution
  • Adding biometrics to their research toolbox for quantitative results


One of the difficulties in MIT’s VR research is the novelty effect that virtual reality has on people. When respondents try it for the first time, they find it incredibly exciting, which can cause biases in their responses when they complete normal questionnaires that are used to gauge their reactions to the experience.

Collecting the correct and significantly valid data in their studies was a big pain point that they needed to fix, and biometrics was the answer.


The scope of Scott’s research has changed from the initial basic setup to a more advanced setup, thanks to iMotions and biometrics. He first started with eye tracking, but discovered the possibility to integrate different sensors in a single platform, saving time and efforts.

Being MIT,  the knowledge and resources to potentially build their own solution exists, but time is too precious when you are running a study, according to Scott.

Having a partner that are experts in biometric research and can help you on every step of your journey allows MIT to focus on what is really important for them; conducting great and innovative research.


Thanks to iMotions, Scott and the team at MIT Media Lab are able to collect and analyze objective and measurable data without the hassle of working with complex setups to integrate and synchronize different sensors.

Adding on more biometric sensors gives them the means to quantify their research with objective measurements in their VR research.

“iMotions allows you to just press one button and not worry about it”