An iMotions Customer Success Story – Mad*Pow

Adding quantitative data to UX research

 

Dan Berlin

VP of Experience Research – Mad*Pow

Dan Berlin

Highlights

 

  • Added value for clients by providing a fully rounded view of user experience
  • Removed complexity in analyzing biometric data
  • Helped get beyond the inherent cognitive bias found in normal research
  • Improved the company’s product offerings to clients with biometric data