Read beyond the lines
with the world’s leading biosensor platform
The study of communication relies on investigations of human behavior
Human actions, thoughts, and feelings sit at either end of the communication process, underscoring the importance of investigating human behavior in order to generate an understanding of both how the message is sent, and also how it is received.
Understand the message
Take communications research a step further
Communication is largely dependent on human processes that are beyond the surface of what traditional research approaches can capture, necessitating a need to use methods that provide data at new depths.
The use of combined biosensors provides the ideal opportunity to explore how people perceive, respond, and act upon communications in a quantifiable way.
Examples of what clients are currently using iMotions for include:
- Exploring how facial expressions impact communication
- Investigating physician-patient communication behaviors
- Automatically assessing interview-based skills
- Using eye tracking to study the attentional processes that shape social network profile perception
iMotions is used at over 50 of the 100 top ranking universities in the world
How we act, think, feel, and perceive
Go deeper with physiological signals and data
Modern technology, in the form of eye trackers, EEG headsets, facial expression analysis software, and EDA devices, allows accurate quantification of physiological data related to how we send and receive messages.
Combining these modalities provides an even more nuanced understanding of the processes underlying thoughts and behavior.
The iMotions software is a complete experimental platform that allows the entire process to be run, from study design and stimulus presentation, to data collection and export or analysis.
Key features to simplify and amplify your work
Connect. Record. Process.
Acceleration of research output and increased marketability
iMotions helped Professor Roger Azevedo at North Carolina State University improve research efficiency and increase output.
Cutting-Edge Methods for Faster and Improved Human Factors Research
Dr. Camilla Grane, Professor Bjarne Bergquist, and Dr. Peter Törlind at Luleå University use iMotions to improve the speed at which research can be done, and to develop new ways to explore previous research to uncover novel findings.
iMotions Allows for Scalable Interdisciplinary Behavioral Science Research
The Commerce and Applied Behavior Lab (CAB Lab) offers a diverse set of psychophysiological data collection technologies and a unique toolbox to answer some of the most interesting questions posed by academic, governmental, military and private-sector entities.
Research made possible with iMotions
Brunel University London – Monica Pereira, Federico Colecchia, Kate Hone
Abstract: “Affective technologies enable the automatic recognition of human emotional expressions and nonverbal signals which play an important part in effective communication…”
Want to know more?
Read our collection of article within human behavior research
iMotions is used in over 70 countries
Our offices are situated worldwide in close contact with our customers