Measure The Real Impact
With the World’s Leading Solution for Innovative Communication Research
A single solution for taking research forwards
Everything you need in one place
The landscape of communication has advanced and changed, with 96% of Americans using a mobile phone, and over 50% of American using the internet to search health-related topics (Pew Research, 2019; Wang, 2019).
For Communication researchers, this means that new and innovative methods are needed to keep up. These methods can provide answers to not only the emerging questions that have arisen, but also those that remain unanswered.
A special offer for Communication researchers
Advanced research made accessible
Taking on new research methods needn’t be costly. iMotions now offers a discount designed for Communication researchers, featuring:
- A discounted price of $3000 per software module – only pay for what you need
- Free personal onboarding to help you get started
This offer allows you to use innovative, empirical methods to answer the questions you are facing in your research.
Talk with an expert today, and learn how you can take your research forwards.
The new methods for Communication research
The essentials of how it works
Methods such as eye tracking give unprecedented insight into how people give their attention to communication – whether it be written or verbal, through a video campaign, or online advertisements. Being able to see what is seen by others moves research away from subjectivity, and towards objectivity.
To add to this, it’s also possible to see not only what someone looked at, but how they responded to it – how it made them feel. Facial expression analysis measures the emotional displays of the face – and captures empirical data about emotional responses.
Finally, capturing data about the imperceptible changes in arousal can be done with electrodermal activity devices. This provides information about the level of emotional arousal a person is experiencing – how strong (or weakly) an emotion is felt.
Each method adds a new layer of understanding, and allows you to measure the real impact of communication.
iMotions has enabled us to do research we couldn’t even get close to do before. We have now accelerated
our research output significantly and have the most publications in the works we ever had at any given time.
iMotions clients increase their publication rate
Sometimes the numbers say more than words
Researchers have on average published 81% more after purchasing iMotions.
This data was gathered by searching for the number of publications each client has generated, and comparing that number to a researcher working within the same field, and with a similar number of citations throughout the years 2009-2014. The error bars show the standard error of the mean.
We can’t guarantee success with iMotions, but we can give you the tools for it.
We support you right from the start
Your success is our success
In addition to providing initial training and continuous support, we also offer the iMotions Academy. This is a hands-on, in-person, week-long intensive training designed to familiarize you not only with the iMotions software capabilities, but also human behavior research and methodologies more broadly.