Janice M. Ward
Consultant – Acanthi

“Our goal was to improve urban planning and architecture by applying science and technology. We used eye tracking, interviews, and facial expression analysis to determine attraction and repulsion of facades in Somerville, Massachusetts.

We used still photos and videos and found that participants in our study avoided plain facades and were attracted to buildings with artwork, detail, doors and windows, and contrast. As we expected, the videos showed that people are attracted to other people.

The iMotions certification was rigorous, and I feel confident that I can use biometric analysis in future studies to redefine architecture.”

Janice M. Ward Certificate

The iMotions Certification is an objective and professional certification designed to help clients become experts within iMotions Solutions and biometric research.