“My certification project goals were to see if men reacted differently to our new perfume brand when compared to women.
Using eye tracking, we were able to see differences in men and women. Using GSR and facial emotions we were able to see evidence of a difference between groups that would need to be explored further.
The iMotions Certification gave me a great foundation for what the software and hardware can do. Coming out of the training I felt comfortable setting up and analyzing my own experiments, and I am looking forward to diving even deeper into the analysis.”
The iMotions Certification is an objective and professional certification designed to help clients become experts within iMotions Solutions and biometric research.