“My certification project was to evaluate the relative effectiveness of different PSA videos calling for better preparedness in case of a hurricane.
The results were inclusive because the sample was quite small. However, the data did reveal that one persuasive strategy might be more effective than another. The study also confirmed the value of using neuro data to complement the traditional self-reported survey answers.
The process of the certification is essential for anyone wanting to understand and use the software and related sensors. It revealed a lot of features and techniques I do not think I would have learned without the program.”
The iMotions Certification is an objective and professional certification designed to help clients become experts within iMotions Solutions and biometric research.