Alexandra Purdy Levering
Research Assistant – Tufts University
“Our project sought to show how biometric technology can be used to better understand human reaction in the built environment. We did this by creating ‘avoidant’ and ‘approachable’ image pairs of Davis Square, and then we compared the fixation and facial expression results.
We found that people avoid looking at blank walls. We also found that changing urban elements such as windows or color and contrast on a building can change the way people observe other aspects of an urban environment.
iMotions Academy made me realize how much biometric technology, especially when used together, can offer researchers. I feel lucky to have taken part in the academy, and be able to be one of the first people to test the application of eye-tracking and facial expression analysis in the field of urban planning and architecture.”
The iMotions Certification is an objective and professional certification designed to help clients become experts within iMotions Solutions and biometric research.