Enabling Emotion-Driven Audience Insights for Movie Trailers
Dan Schönemann and Morten Thomsen sought out the iMotions Enablement Services team when they wanted to gather better audience data on movie trailers for a collaborative project involving Nordisk Film, The Danish Broadcasting Corporation, The Danish Film Institute, and Biografklub Danmark. By using Galvanic Skin Response to test trailers, iMotions helped them push beyond relying on how audiences think they react to trailers, to discovering how they actually respond emotionally.
Customer Success Story
The iMotions Enablement Services team helped a group of film researchers gather better data about audiences’ emotional responses to trailers by going beyond surveys and focus groups.
I think the field of consumer insight is going to move into data like biometric research that we can actually track in the cinemas. Whatever we can gain, so it's not only what audiences tell us. It's very promising.
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