understanding of consumers
with the world’s leading biosensor platform
Gain a new kind of insight
Knowing how to communicate and resonate with consumers is based on the ability to correctly identify how people are feeling, thinking, and acting. Being able to quantify these components moves the fields of business and marketing from opinions to science.
Understand consumer behavior
Get the whole picture
Business and marketing research has traditionally been carried out either at the group level, or with qualitative methods. While these methods have provided valuable data, they don’t tell the whole picture – methods are required that can go deeper to give an understanding of the complexity of human behavior.
A new wave of accessible technology has allowed researchers to do just that. iMotions provides a single software platform to easily and readily use this cutting-edge technology.
Examples of what clients are currently using iMotions for include:
- Using eye tracking to explore the impact of brand exposure on attention
- Testing advertising engagement for mobile users with eye tracking
- The interaction of personality and taste preferences
- Predicting customer preferences from emotional responses with facial expression analysis
iMotions is used at over 40 of the 100 top ranking universities in the world
Emotional responses in market behavior
Leverage the power of biosensor-based research
The accessibility of tools such as eye trackers, facial expression analysis software, EDA devices, and EEG headsets, allows unprecedented understanding of consumer behavior.
Theories can be tested, and new insights gained by the combination of sensors in real-life or lab settings. Combining these biosensors provides an even more nuanced understanding of the processes underlying thoughts and behavior.
The iMotions software is a complete experimental platform that allows the entire process to be run, from study design and stimulus presentation to data collection and export or analysis.
Features to simplify and amplify your work
Connect. Record. Process.
Enabling researchers without experience in neuroscience to execute advanced studies
iMotions helped researchers at Utah Valley University to take their research to the forefront of new marketing testing
Innovative neuroeconomics research at Texas A&M
Professor Marco Palma and the Human Behavior Lab at Texas A&M University is pioneering research in neuroeconomics with iMotions, scaling experiments and executing research faster than ever.
Research made possible with iMotions
University of Arkansas – Shilpa S. Samant, Han-Seok Seo
Abstract: “This study aimed at determining, based on independent predictors of taste intensity and emotional response, whether individual personality traits could affect prediction models of overall liking and preference rank toward basic taste solutions…”
Want to know more?
Read our collection of articles within human behavior research
iMotions is used in over 70 countries
Our offices are situated worldwide in close contact with our customers