The year 2017 is coming to a close, and we are excited to see that the hard work on our blog is paying off. Just in the last year, we have reached over 1,ooo,ooo page views on our website (based on reports in Google Analytics)! We always try to provide you with the best information related to biometric research, and we will do all we can to deliver even more value with our content in the next year!

To give you an overview of what the most popular articles on our blog are, we have prepared a summary of the top 10 blog posts based on the number of views in 2017. Enjoy!

1) 15 Powerful Examples of Neuromarketing in Action

Neuromarketing is taking the world by storm and has been utilized by almost every major company and university in some way or form. The following article outlines 15 fascinating examples of neuromarketing in action.

What can you expect?  

This blog will give you a clear idea of neuromarketing research methods, examples, and definitions.

15 Powerful Examples of Neuromarketing in Action

Link: imotions.com/blog/neuromarketing-examples/

2) Facial Action Coding System (FACS) – A Visual Guidebook

The Facial Action Coding System (FACS) refers to a set of facial muscle movements that correspond to a displayed emotion. In this blog post, we have listed and visualized the major action units that are used to determine emotions.

What can you expect?  

You will be able to learn about all the major action units that are used to determine emotions.

Facial Action Coding System (FACS) – A Visual Guidebook

Link: imotions.com/blog/facial-action-coding-system/

3) What is EEG (Electroencephalography) and how does it work?

Your brain runs the show. Learn how EEG records the brain’s surface electrical activity from electrodes placed on the scalp.

What can you expect?  

You will learn what EEG is, what data it generates, and how the data can be interpreted.

What is EEG (Electroencephalography) and how does it work?

Link: imotions.com/blog/what-is-eeg/

4) The Stroop Effect – How it Works and Why

The Stroop Effect shows that our embedded knowledge about our environment impacts how we interact with it. The method is one of the most famous and well-known psychological tests, partly due to its elegant simplicity.

What can you expect?  

You will learn how the Stroop Effect works, and how you can use this method in your human behavior research.

The Stroop Effect – How it Works and Why

Link: imotions.com/blog/the-stroop-effect/

5) Facial Expression Analysis: The Complete Pocket Guide

Emotions are the essence of what makes us human. The following blog post covers almost everything you need to get the knack of emotion recognition and behavior.

What can you expect?  

You will learn about the 7 core emotions, understand the basics of facial expressions analysis, and learn about how it’s applied.

Facial Expression Analysis: The Complete Pocket Guide

Link: imotions.com/blog/facial-expression-analysis/

6) What Is ECG and How Does It Work?

Heart activity is closely linked to physiological and psychological arousal. ECG is commonly used in combination with other biosensors such as eye tracking or EEG in biometric research.

What can you expect?  

You will learn how the beat of your heart can be recorded, and how the data can be made available for further analysis and interpretation in human behavior research.

What Is ECG and How Does It Work?

Link: imotions.com/blog/what-is-ecg/

7) Top 3 Devices for Monitoring and Measuring Brain Activity

There are many different methods for capturing information about brain activity, structure, and function. The three most common and most frequently used measures are functional Magnetic Resonance Imaging (fMRI), magnetoencephalography (MEG) and electroencephalography (EEG).

What can you expect?  

You will learn about these 3 methods used to measure brain activity and identify the pros and cons of using them in research.

Top 3 Devices for Monitoring and Measuring Brain Activity

Link: imotions.com/blog/top-3-devices-measuring-brain-activity/

8) Top 4 statistical tools you need to make your data shine

No matter if you are running human behavior studies in academic or commercial research, properly analyzing your data is crucial.

There are dozens of statistical software solutions available to help you analyze your data, however, we recommend a few in particular for human behavior research.

What can you expect?  

You will get an overview of 4 statistical tools that will make your data analysis easier.

Top 4 statistical tools you need to make your data shine

Link: imotions.com/blog/statistical-tools/

9) Galvanic Skin Response (GSR): The Complete Pocket Guide

Our skin gives away a lot of information about how we feel when we are exposed to stimuli – from emotionally loaded images, videos, events, or environments – all of them can trigger changes in skin conductance. One of the most sensitive methods for measuring emotional arousal is Galvanic Skin Response (GSR), also referred to as Electrodermal Activity (EDA) or Skin Conductance Level (SCL).

What can you expect?  

You will get a solid grasp of GSR data collection and analysis, and also learn our hands-on advice for best practices when using GSR.

Galvanic Skin Response (GSR): The Complete Pocket Guide

Link: imotions.com/blog/galvanic-skin-response/

10) Human Behavior: The Complete Pocket Guide

Human behavior is a multi-faceted and dynamic field of study, requiring many points of interrogation to yield insights. Get a deeper understanding of how humans act, make decisions, plan, and memorize.

What can you expect?  

You will learn what exactly behavior is, how we make decisions, and what it takes to conduct human behavior research.

Human Behavior: The Complete Pocket Guide

Link: imotions.com/blog/human-behavior/

What is next?

We hope that you have enjoyed reading some of our most popular articles and that they help answer your questions about biometric research, and human behavior research in general.

If there is any topic that you find particularly interesting which we have not covered on our blog yet, feel free to reach out to us and share your suggestions.

Eye Tracking Pocket Guide Insert