Experiments are how we learn about the world. They allow us to understand not only how things differ, but why.

The definition of an experiment is “a scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.”. It also requires a clear and clean signal, that points directly from the condition to the result.

How to Carry Out Good Research

Carrying out good research is therefore critically dependent on being able to discern the results of an experimental manipulation – a task that can all too easily be overlooked. If we want to make progress with research we need to be sharp with our methods, and carry out as perfect research as possible, every time.

With this in mind, we’ve put together a foolproof list of procedures that all research should follow. This should work as your checklist for guiding the best research practices and procedures.

We’ve also made the following available as a PDF, that you can download here.

Before the Experiment

  • Ensure that a dedicated room is available for data collection (if the experiment is to be carried out in a lab space).
  • Make sure you have all the equipment and disposables that you might need.
  • Have a dual-screen setup, where applicable. This reduces distraction, if the experiment can be orchestrated on a screen that the respondent can’t see.
  • That the computer is free of any viruses, malware, or anything that could potentially interfere with the experiment.
  • Disable the screensaver.
  • That the research is being carried out with enough time before and after to avoid any unwanted rush or stress.
  • That the respondents can find the lab or experimental area easily.
  • The environment is clear of distractions from unwanted noise (e.g. make sure that there’s no construction work being carried out).
  • The environment is suitably lit (e.g. ambient light at a normal brightness, no flickering lights, no sun in the respondent’s eyes).

During the Experiment

  • Brief the respondent on the research being carried out. Consent forms should be provided when appropriate.
  • Make sure the respondent is seated comfortably (if the respondent will be seated during the experiment, of course). Avoid chairs with wheels to reduce respondent movement.
  • Make sure to first calibrate any sensors (eye tracking, EEG, etc).
  • In the case of facial expression analysis and eye tracking, make sure that the respondent isn’t wearing anything that could block the face or eyes (such as a hat or sunglasses).
  • Make sure that the lighting levels are optimal and consistent throughout.
  • Don’t interfere unnecessarily, or distract the respondent – ideally the experimenter will leave the respondent to complete the experiment alone, to avoid any potential distraction.
  • Don’t change around the room in between respondents testing – this is best kept as consistent as possible.
  • Check the data quality – it’s always good to ensure that the data you have is worth investigating further.

What Your Experiment Should Look Like

Below we have two images showing an ideal experimental setup, and a poor experimental setup. While it’s not possible to convey all of the steps above into a single image (a virus-free computer for example), the two examples clearly illustrate how to get it right, and how to get it wrong.


experimental setup

As you can see from this checklist, a large part of making the ideal experimental setup is dealt with before the respondent even gets through the door. Ensuring that everything is sorted beforehand gives you more agility to respond to any problems that can arise during the experiment.

I hope you’ve enjoyed reading about the ways in which to ensure you have an ideal experimental setup. To learn more about how, and more detailed reasons behind these points, then have a look through our free experimental guide which you can download below.