Eye tracking technology has changed tremendously over the years and the application areas, price points, software and analysis features, and hardware vendors have all played a major role in the widespread usage of eye tracking for academic and commercial research. Over the years we have seen more than 50,000 publications using eye tracking. Along with more knowledge, cheaper hardware, more competition and options – we have inevitably seen a large shift and transition in all areas concerning eye tracking.

So with all these changes and possibilities we are now presented with, how do we efficiently process and gather all information required to select the right eye tracking technology needed for our specific use case, budget, and general proficiency?

In this short summary we have gathered a collection of 5 of our essential eye tracking posts that will help you get a thorough overview of eye tracking technology as a whole, the industry at large, and how to select the proper equipment that fits your needs. If you still feel there are unanswered questions, please feel free to reach out, and a solutions specialist will get back to you.

1. Eye Tracking Pocket Guide

In our eye tracking pocket guide you will find the most comprehensive overview of eye tracking with material suited for the beginner as well as experienced researchers looking for inspiration for their eye tracking research. Download our full 32-page eye tracking pocket guide for even more insights.

Eye Tracking Guide


2. Eye Tracking Software

Within eye tracking software you will find a plethora of options, some of it even free. We of course believe iMotions eye tracking software is the best on the market, and therefore we are happy to promote other options. In our extensive post on free eye tracking software we go through all the pros and cons these tools offer to provide an objective picture of what the current capabilities are when it comes to open source software and other solutions on the market.

Eye Tracking Software


3. Eye Tracking Hardware

What’s under the hood and how do each eye tracker’s technical capabilities translate into benefits for you? We took it upon ourselves to create a technical cheat sheet to 10 of the most popular eye screen-based trackers and investigate how they each compare to each other in terms of range, accuracy, sample rate, data processing, and much more gathered in one place.

Eye tracking hardware


4. Eye Tracking Companies

To get an overview of the market penetration and eye tracking hardware vendors in the market we did some digging in Google Scholar to see who the top 12 eye tracking hardware companies were based on number of publications. The results can help you by quickly pinpointing who the main vendors are.

Eye Tracking Hardware Companies


5. Eye Tracking Pricing

Technology has come a long way and with it a more competitive sphere and focus on bringing down the price. With over 50+ eye trackers on the market and many manufacturers not publicly showing prices, it can be a challenge to get an overview of eye tracking device prices. We set out to make it a little less complex by providing some figures in our comprehensive eye tracker prices post.


Want to learn even more or know someone who can benefit from a bit more knowledge? Get our full pocket guide to eye tracking below and take your research to the next level.

Human Behavior Pocket Guide Insert