A Close Look at the Phenomenon: An Eye Tracking Study on the Usability of the Profile Pages in Social Networking Sites

Abstract: Graphical statistics plays a very important job in research and industry. As a statistician, it is very useful that if one can see how people make their decision based on the plots, so that plots can be improved for better performance. With the help of eye-tracking equipment, researchers could show people several plots and ask a question on each, then track the person’s eyes to see how they going through the plots to come to their answer. In this paper, the process and results of an experiment on watching what people were looking at in statistical plots will be discussed. This experiment is part of a larger experiment studying decision making and signal strength in statistical graphics, that uses Amazon’s Mechanical Turk.

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