Understanding visual attention is a critical part of many areas of research and work concerned with human behavior. Whether you’re interested in psychological paradigms, advert improvements, or UX design, eye trackers are now a standard part of the landscape.

As this technology evolves, the tricky part is then deciding which eye tracker is best suited for your specific needs. There are many different companies, a huge range of models, and a confusing array of terms that don’t necessarily tell you all you need to know.

To make things simpler, we’ve developed the following tool to help guide you towards choosing the best eye tracker for your research needs. The answers should point you in the right direction, but as always, we recommend talking to our team of experts to help you decide which eye tracker best meets your requirements.


Eye tracking technology has vastly improved in recent years, resulting in the development of both more advanced and more accessible hardware. As with most products a larger difference exists between the low- and high-end hardware on the market and the companies producing them.

Check out: Eye Tracker Prices – An Overview of 20+ Eye Trackers and Download our Free Eye Tracking Pocket Guide