Understanding visual attention is a critical part of many areas of research and work concerned with human behavior. Whether you’re interested in psychological paradigms, advert improvements, or UX design, eye trackers are now a standard part of the landscape.
As this technology evolves, the tricky part is then deciding which eye tracker is best suited for your specific needs. There are many different companies, a huge range of models, and a confusing array of terms that don’t necessarily tell you all you need to know.
To make things simpler, we’ve developed the following tool to help guide you towards choosing the best eye tracker for your research needs. The answers should point you in the right direction, but as always, we recommend talking to our team of experts to help you decide which eye tracker best meets your requirements.