Behavior is in the brain, and when it comes to understanding how the brain is working one of the best available tools is EEG. Few other neuroimaging devices can compete in terms of temporal resolution (never mind portability or ease of use).
This tool is increasingly used to measure brain activity in contexts that stretch beyond typical lab environments, providing insight into cognitive processes during usability testing, purchase scenarios, and media piloting (among other use cases of course).
The application of EEG in different contexts contributes to the diversity of needs for this device. Some researchers prize portability, others prefer stationary setups, some are after predefined metrics, or maybe price takes precedence – the list goes on.
In order to simplify the process of determining which EEG device (that integrates with iMotions) could work best for you, we’ve devised a quick tool to help point you in the right direction. As always, we’d recommend discussing your needs with our team of experts, who can help you make the best choice for your research.